Cole Virtanen

Performance Coach

Cole is a 2021 and 2023 graduate from Saint Francis Xavier University with a bachelor’s in Human Kinetics and education specializing in Physical Education.

He played football for over 15 years, playing for John Barsby Community School through high school, and in 2015 started training with the owner, Clay here at Prime’. Cole then started playing for the VI Raiders where he was awarded BCFC Rookie of the Year in 2015 as well as All-Canadian at Defensive Back in 2015 and 2016. He continued to train at Prime’ until he was recruited to play for Saint Francis Xavier University, where he won 2019 AUS conference All-Star, was invited to the East vs. West all-star game, and was part of many conference championships.

In 2021 Cole completed his football career and began coaching the StFX football team in 2023. Over the years Cole has worked with many great strength coaches, but his time at Prime’ and our training philosophy has stuck with him the most.

“Clay taught me how to take my game to the next level. I am honoured and excited for the opportunity to work with Prime’ and all the Prime’ athletes.”