Applied Sport & Exercise Psychology Services

What is Applied Sport and Exercise Psychology?

Applied Sport and Exercise Psychology focuses on the practical use of psychological principles to enhance performance, physical activity, and well-being in sport, exercise, rehabilitation, and other performance domains (e.g., military). It goes beyond theory, providing individuals with real-world strategies to improve mental skills such as focus, confidence, motivation, and emotional/arousal regulation.

This field helps athletes, coaches, performers, and individuals engaging in sport, physical activity, or rehabilitation understand how thoughts, emotions, and behaviors impact performance and participation. Whether you are looking to optimize competitive performance, improve exercise adherence, or develop a healthier relationship with movement, our mental performance consultant provides evidence-based techniques tailored to your unique needs.

At its core, applied sport and exercise psychology is about helping individuals and teams perform at their best, overcome challenges, and sustain long-term enjoyment and engagement in their chosen physical activities.

How Can a Mental Performance Consultant Help?

A Mental Performance Consultant (MPC) works with athletes, performers, coaches, organizations, and individuals looking to optimize their mental approach to performance and physical activity. Using research-backed behaviour change techniques, an MPC collaborates with clients to tailor strategies that support both performance excellence and personal well-being.

Investing in mental performance offers numerous advantages, including:

• Improved Physical Performance – Develop psychological skills that enhance focus, confidence, and consistency in competition or training.
• Increased Motivation and Commitment – Learn techniques to stay engaged, committed, and passionate about pursuing your goals.
• Better Coping Strategies – Manage performance anxiety, stress, and setbacks with resilience and adaptability.
• Enhanced Team and Leadership Skills – Improve communication, leadership, and team dynamics in competitive or professional environments.
• Sustained Mental Well-Being – Develop a healthy relationship with sport and movement to prevent burnout and maintain long-term enjoyment.

Mental performance training is not just for elite athletes—it benefits anyone looking to optimize their mindset for performance and well-being.

Evidence-Based, Person-Centered Practice

Dr. Herbison’s approach to mental performance is grounded in scientific research and best practices from sport and exercise psychology, behavioural science, and performance coaching. We use evidence-based frameworks such as self-determination theory, cognitive-behavioral techniques, mindfulness, and motivational interviewing to create tailored strategies for each client.

We believe in a person-centered approach—every individual’s journey is unique, and we work collaboratively to identify strengths, challenges, and personalized solutions that align with your goals. Whether you are striving for peak performance, building confidence, or simply looking to develop a stronger mental game, our services are designed to support your success.

Ready to Elevate Your Mental Game?

If you’re interested in learning more about how mental performance coaching can support your goals, contact us today to schedule a consultation. Let’s work together to help you reach new levels of performance and fulfillment.